![]() It can be scary to think about reviews coming in on such a public platform, especially since you can’t pick and choose which Google My Business reviews to share. All of it helps future potential customers decide which businesses to visit and products to buy. Google’s combined star rating and space for detailed reviews allows customers to share as much or as little information about their experience with your business as they like. Reviews are a key element of social proof, and a meaningful way to build trust and credibility. Google Business Profiles have strong local SEO, so the information you share will rank above third-party sites that might have out-of-date details. ![]() You can post updates to share that you’ve expanded services, temporarily closed, or fully reopened (an especially useful feature during emergencies like COVID-19). Your Google My Business profile allows you to control and update your contact information, business hours, and other essential details as needed. In particular, a listing for a local business is more likely to appear when people search for a nearby business using Google Maps. A Google Business Profile also improves your local SEO. ![]() Your Google My Business listing shows searchers where and how to visit your business. A Google Business Profile helps ensure that people find your business when looking for products and services like yours in their local area. Whether you’re looking for foot traffic or web traffic, Google is the ultimate search referrer. Why you need a Google My Business account Get discovered in Google (and Google Maps) If you have an online-only business, you’ll have to stick to other Google tools like Google Ads and Google Analytics. This includes businesses with a physical location (like a restaurant or store) and businesses that provide services by meeting with clients in other locations (like consultants or plumbers). Google Business Profile is only available to businesses that have contact with customers. Information from your Google Business Profile may appear in Google Search, Google Maps, and Google Shopping. It allows you to provide details and photos of your business, including your location, services, and products.Ĭreating this free profile is a great way to increase your visibility across Google services. Google Business Profile is a free business listing from Google. You can add your services and business hours, set messaging permissions, write a business description, upload photos, and claim a $100 advertising credit through Google Ads.Bonus: Get the free template to easily craft a detailed profile of your ideal customer and/or target audience. Next, you'll be taken through a series of prompts to set up your Google My Business page. Some business categories aren't allowed to do this.ġ0. If you have a Google Search Console account, and your business' website is verified through Search Console, you can verify your account instantly. Google will then take up to a week to process the request. To do this, when you click "Get verified," click "Chain" afterwards and enter all your info. If your business has over 10 locations, you'll have to submit an extra form to have them all verified at once. Again, this is only available for certain businesses. Google will send you the code over email. This is only available for certain businesses. Google will call you, and provide a verification code over the phone. Google will send a physical postcard that includes a verification pin, which you'll then use to verify online. Here are all the ways that you can verify your identity to Google: ![]() For example, you may see Postcard by mail listed as the only available method. Depending on your type of business, only some verification methods may be available to you. Click the drop-down to select a method to verify your business. Enter your address and hit Next, or choose Verify later.ĩ. This address will not be visible to the public. If you chose not to provide a business address, you'll need to enter your personal mailing address to verify your business. ![]() On the next page, choose whether or not you want Google Business to send you updates and recommendations for your business, and hit Next.Ĩ. Quick tip: If you don't already have a website, you can select Get a free website based on your info to have Google automatically create a website for you.ħ. Enter the contact information for your business. ![]()
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